Last modified: July 18, 2016


Reach Out and Read Privacy Policy


Reach Out and Read understands that you care how information about you is used and shared, and we appreciate you trusting that we will do so carefully and sensibly.

We have compiled this privacy policy to detail how we collect, use, protect or otherwise handle your hard copy and online ‘Personally identifiable information’ (PII). PII, as used in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.


What personal information do we collect from Reach Out and Read supporters?


When signing up for emails or donating to Reach Out and Read either online or on hard copy you may be asked for your name, email address, mailing address, phone number, credit card information or other details to help you with your experience.


When do we collect information?


We collect information from you when you sign up for our newsletter, blog updates and other emails, or make a donation.


How do we use your information?


We may use the information we collect from you when you sign up for our newsletter and other emails or blog or make a donation in the following ways:

  • To quickly process your donation, send a tax acknowledgement and thank you emails.
  • To send periodic emails with more information about Reach Out and Read or requesting support.
  • To send newsletters.
  • To send announcements of a new blog post.


How do we protect visitor information?


  • We do not maintain records of any credit card details, either hard copy or online.
  • Apart from credit card details, hard copy PPI is stored securely according to accounting best practice.
  • Online donations are processed through PayPal an external server which satisfies the Payment Card Industry Data Security Standard (PCI DSS). Your privacy is important to PayPal. PayPal collects the contact details you submit through this Internet-based tool and distributes them to Reach Out and Read. Reach Out and Read owns this data. Reach Out and Read does not receive any credit card information from PayPal. Payment details are processed through a secure and encrypted financial database through PayPal, which Reach Out and Read has no access to. PayPal does not sell any personal information that it collects.
  • Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit to our site as safe as possible.
  • We use regular Malware Scanning.


Do we use ‘cookies’?


We do not use cookies for PII tracking purposes.


Third-party disclosure


We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information.


Third-party links


We do not include or offer third-party products or services on our website.


California Online Privacy Protection Act


CalOPPA is the first state law in the nation to require commercial websites and online services to post a privacy policy. The law’s reach stretches well beyond California to require a person or company in the United States (and conceivably the world) that operates websites collecting personally identifiable information from California consumers to post a conspicuous privacy policy on its website stating exactly the information being collected and those individuals with whom it is being shared, and to comply with this policy. – See more at:


According to CalOPPA we agree to the following:


  • Users can visit our site anonymously.
  • Once this privacy policy is created, we will add a link to it on our About Us page.
  • Our Privacy Policy link includes the word ‘Privacy’ and can be easily be found on the page specified above.
  • Users will be notified of any privacy policy changes:

•  On our Privacy Policy Page

  • Users are able to change their personal information:

•  By emailing us

•  By calling us


How does our site handle do not track signals?


We do not track when a Do Not Track (DNT) browser mechanism is in place.


Does our site allow third-party behavioral tracking?


It’s also important to note that we do not allow third-party behavioral tracking.


COPPA (Children Online Privacy Protection Act)


When it comes to the collection of personal information from children under 13, the Children’s Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, the nation’s consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children’s privacy and safety online.


We do not specifically market to children under 13.


Fair Information Practices


The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.


In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:


We will notify the users via email within 7 business days.


We also agree to the Individual Redress Principle, which requires that individuals have a right to pursue legally enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.




The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.


We collect your email address in order to:


Send information, newsletters and donation requests after the original transaction has occurred.


To be in accordance with CANSPAM we agree to the following:


  • NOT use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.


If at any time you would like to unsubscribe from receiving future emails,


Follow the instructions at the bottom of each email and we will promptly remove you from ALL correspondence.


Contacting Us


If there are any questions regarding this privacy policy you may contact us using the information below:


89 South St, Suite 201
Boston, MA 02111


Last Edited on 2016-07-18